The keys to effective digital profiling and social networking
Social networks, collaborative platforms and your digital profile
Social networks and digital platforms have become essential for the doctoral student to propel a professional career. But you need to know how they work to make your effects effective. These two workshops will enable you to build a coherent digital profile through digital media and platforms, as well as to plan an effective strategy of interventions and publications on media networks from a professional career development perspective.
Objectives
What is social media? How and why should you use it? And which content works best on which platform? After this introductory workshop on digital working you will be ready to put together a social network and collaborative combination that will serve your professional purpose. Learn what you need to move forward.
Content
- Overview of social networks (Twitter, LinkedIn, Instagram, YouTube…) and collaborative platforms (academia, ResearchGate, ORCiD…);
- Which platform does what? Which combination works best for me?;
- Learn the basics of a professional profile;
- Media skills (responsible communication, ethics, etc.);
- Perspectives, benefits and limits.
Fees
- Free for doctorate students and postdocs from University of Geneva and IHEID
Practical information
- Number of participants: 15 (min. 8)
- Languages: English
- The participants have to bring a laptop
- A certificate of attendance will be issued at the end of the module.
Speakers
Maura Hannon trained in Political Economy (BA) at University of Western Australia and in Strategy, Marketing, Finance and Economics (MBA) at Curtin University of Technology. Maura has worked in social media for nearly a decade including currently writing content for the Jacobs Foundation, writing and producing short film for social media, and writing for clients in diverse fields like technology, finance and science. For several years, she has been putting her skills to work for academic institutions, notably CUSO, the University of Lausanne and the University of Vienna, for which she has been leading workshops on social media and collaborative platforms for young researchers.