The visual communication workshop aims to provide the theoretical knowledge and practical means to create graphic elements in order to communicate messages to a non‑educated target audience via digital media. Through an alternation of theoretical and practical presentations, participants will be led to ask themselves the right questions and to mobilise the best means to achieve their communication objective. They will be asked to exchange and confront their views on their own creations within their group.

Objectives

• Ability to prepare visual elements for the electronic media;
• Build concise and engaging visual elements from complex material;
• Understand the basics of codes and registers of graphic expression;
• To know how to make simple graphic compositions.

Content

Graphic composition

• Consistency
• Efficiency
• RegisterConsistency of the message

Basics of graphic design

• Dimensions, orientation
• Full, empty
• Grid, margins, alignment
• Colors
• Typography

Recipient of the message

• Who
• What, action
• Notion of time
• Notion of space

Analysis and comparison

• Identification of criteria
• Confrontation of opinions
• Objectivity and subjectivity

Fees

• The workshop is free and open to PhD students and postdocs from the UNIGE and IHEID

Practical information

• Number of participants: 15 (min. 8);
• Languages: English;
• The participants have to bring a laptop;
• A certificate of attendance will be issued at the end of the module.